Embedded Files
E-bikes, scooters, and skateboards—Oh my!
Toledo's metro-park system and its NW Ohio rail-trail partners are best-in-class gems enjoyed by thousands of area residents. However, battery-powered bikes, scooters, and skateboards are introducing new challenges and safety concerns. Specifically, these machines are bringing more people to the parks, and because they accelerate and maintain speed easily, they are introducing more opportunities for collisions and injuries.
The strategy
This multimodal campaign brings awareness to the issue without alienating the new parkgoers. If successful, these efforts will reduce safety concerns and eliminate the need for infrastructure changes, extensive speed-limit signage, and expensive enforcement.
Video Script
Client: Metroparks Toledo
Title: SLOW DOWN
Video Length: 30 seconds
VO: E-bikes are helping Northwest Ohioans explore our scenic rail trails and renowned metro parks.
Powerful and quiet, e-bikes can make accelerating and hill climbing effortless.
But it’s easy to misjudge your speed and difficult for others to hear you coming. So the unexpected could lead to tragedy.
Please slow down and watch for others.
Electric acceleration is fun, but crashes aren’t.
This message brought to you by Metroparks Toledo. Learn more about rules and safety at metroparkstoledo.com/safety
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Video-audio-roughtcut2.mp4
Radio Scripts
Client: Metroparks Toledo
Title: E-bike Safety (1 of 3)
Length: 30 seconds
SFX: BIRDS SINGING.
SFX: BICYCLE CLICKING AS IT ROLLS BY.
WOMAN 1: Hi Suzy. What's wrong?
WOMAN 2: I had a close call on the trail.
WOMAN 1: What happened?
WOMAN 2: A guy on an e-bike flew around a turn and nearly hit me.
WOMAN 1: How scary.
WOMAN 2: Tell me about it.
NARRATOR:
Battery-powered bikes and scooters are exhilarating. But these machines make going fast easy and stopping harder. Please slow down and watch for others.
Electric acceleration is fun, but crashes aren't.
This message brought to you by Metroparks Toledo. Learn more at metroparkstoledo.com/safety
TAP / CLICK BELOW TO LISTEN
EbikeSafety1.mp4Client: Metroparks Toledo
Title: E-bike Safety (2 of 3)
Length: 30 seconds
SETTING: RESTAURANT
SFX: DISHES AND GLASSES CLINKING
SFX: LAUGHTER AND INDISTINCT CONVERSATIONS
MAN 1: Ouch—where’d you get those scratches?
MAN 2:
My new e-bike. With the motor helping me, I didn't realize how fast I was going. I slid off a trail avoiding a kid and his dog.
MAN 2: Dang!
MAN 1: I watch my speed closer now.
MAN 2: I can see why.
MAN 1: Give me a break.
MAN 2: Seriously, I’m glad you’re okay.
SFX: BEAR BOTTLES CLINK
NARRATOR:
Please slow down and watch for others, especially when riding battery-powered bikes and scooters.
Electric acceleration is fun, but crashes aren't.
This message brought to you by Metroparks Toledo. Learn more at metroparkstoledo.com/safety
TAP / CLICK BELOW TO LISTEN
EbikeSafety2.mp4Client: Metroparks Toledo
Title: E-bike Safety (3 of 3)
Length: 30 seconds
NARRATOR:
They are rolling on local streets, trails, and sidewalks. Some have one wheel, some have two, others four. Battery-powered bikes, scooters, and skateboards are helping people get outside and move around our communities. But these machines are often quiet. And they make going fast easy and stopping harder. So please slow down and watch for others.
Electric acceleration is fun, but crashes aren't.
This message brought to you by Metroparks Toledo. Learn more at metroparkstoledo.com/safety
TAP / CLICK BELOW TO LISTEN
Ebike Safety3.mp4Out-of-Home
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