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Problem
Books sold on Amazon face massive competition. Therefore, a good cover and title are imperative, and positive reader reviews are critical. However, a book's description and introductory pages are what ultimately persuade a reader to buy the book or download a free sample. (Paid advertising and price tinkering factor in too, but well-written copy is cheaper and more enduring.)
Both of the books featured here were written for aspiring writers, so the copy needs to speak to them and their specific needs.
Insight
After trying their hand at different projects, new writers quickly identify the parts of the craft they have yet to master. Being readers themselves, they often seek out writing-process books to strengthen those skills and build confidence.
A successful book description/introduction empathizes with the reader (a fellow writer) and acknowledges how difficult the art of writing can be. It also identifies what skills the book will teach and what makes the book unique.
Solution
The following book descriptions and introductions appeal to aspiring writers and offer solutions to their writing challenges. Attention is also given to the attributes that make both books special—their specificity, brevity, and focus on unmet market needs.
Book 1: Amazon Product Page
How to Write More Creatively: Easy Brainstorming for Writers
From the author of How to Write Dialogue: The Very Basics and More comes another concise and empowering book.
Creative writing is challenging
Constantly coming up with fresh ideas can be difficult, even on a good day.
You must avoid clichés and subconscious copying
If you don’t push further than the creative solutions that come to mind easily, your plots, scenes, and characters will be littered with clichés. Worse still, you could waste years writing a manuscript that closely resembles another storyteller’s work.
You need a brainstorming process
Fewer than 40 pages, this short book teaches an easy brainstorming process that will springboard you beyond clichés. Learn and apply the simple steps of this technique, and you will be writing more creatively today.
Book 1: Introduction
(available before purchase if "Read sample" button is selected)
INTRODUCTION
The purpose of this book
I wrote this book to help writers overcome one of the most daunting challenges of writing: constant creativity. Whether a writer is imagining vivid settings, sketching out scenes, or depicting a character’s appearance, the need for constant creativity never ends. Why? Because no one wants their work to be boring or to feel so familiar that people suspect it was copied from something else. This book will show you an easy brainstorming technique you can employ at any point in your writing process. Read on, and you will soon be accessing your mind’s limitless capacity for creativity and making the most of your unique personal experiences as you write.
Who will benefit from reading this book?
Nearly all writers. Whether you write novels, short stories, plays, screenplays, poetry, songs, advertising copy, or creative nonfiction, this book can help you find original ideas at every stage of your writing process. This is true whether you are new to writing or a seasoned pro.
How complicated is the process?
A writing tool must be fast and easy to use; otherwise, it interrupts a writer’s progress more than it aids it. Therefore, this book teaches a very simple technique, one that is easy to learn, use, and remember.
Book 2: Amazon Product Page
How to Write Dialogue: The Very Basics and More
This concise book, fewer than 60 pages, teaches dialogue techniques to aspiring writers.
Whether you are a brand-new writer eager to complete your first book or a more experienced author who needs help crafting varied, publication-worthy dialogue, this straight to the point eBook is for you.
Starts with punctuation and structure
How to Write Dialogue: The Very Basics and More begins with a careful examination of a dialogue sentence, including the precise placement of punctuation. From there, brief chapters address additional fundamentals, while gradually progressing to more advanced techniques.
Teaches with examples and insights
Throughout, clear examples demonstrate how to craft solid dialogue, while concise explanations provide the insights writers need to keep readers riveted to their characters’ conversations.
Goes further
In addition to teaching conventional dialogue, this book also demonstrates how to:
show characters talking to themselves, aloud and silently
show characters communicating using only gestures or facial expressions
pair characters’ thoughts and emotional reactions with their dialogue sentences
add silence and topic avoidance to conversations
subtly “talk” to your readers while your characters talk among themselves
List of tips
Finally, a list of tips is included to further sharpen every writer’s dialogue awareness and skills.
Book 2: Introduction
(available before purchase if "Read sample" button is selected)
INTRODUCTION
Who will benefit from this book?
If you are new to writing fiction or nonfiction (or just new to writing dialogue) and you want to show your characters talking to each other using traditional, American-English punctuation, you will benefit from reading this book and from studying its carefully crafted examples. If you are farther along on your writing journey but still lack confidence when it comes to crafting publication-worthy dialogue, this book will introduce you to essential techniques, strengthen your skills, and elevate your storytelling.
What makes this book unique?
Unlike a 300-page paperweight, this short, digital book will not spend entire chapters talking about situations or nuances that don’t apply to most writing. Throughout, this book identifies practical techniques and provides clear examples to show you each technique in action. My goal from the beginning was to create a concise teaching tool that would help aspiring writers craft solid, well-written dialogue as quickly as possible.
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